
SALES & MARKETING AGENCY
High-performing and innovative programs for 24 years.
Corporate snapshot

Customer acquisition

Lead and demand generation
Some of our expertise

Fundraising and donor acquisition
Fundraising and donor acquisition

Customer retention / advocacy / loyalty

Upsell/cross-sell improvement

Loyalty enrollment

First party data acquisition + list build

Team engagement and coaching

Product sampling

App download

Customer insights and survey

Retail performance and optimization

MORE THAN 1,400 programs and campaigns since 2000
What makes Endo a better choice for you?
We use a unique combination of our proprietary AI software and best in-class third party applications to improve program results.
We have our own in house development team, continually innovating our product platform with new features and integrations. Some of the benefits of our use of technology include:
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Greater productivity
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More sales
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Higher average sale
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Lower cost per sale
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Greater compliance; reduced risk
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Better staff engagement; reduced turnover
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Lower management cost; more directed and effective management
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Better compensation structures
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Easier and faster to test and learn
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Better objectivity on reporting
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Faster scale
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More consumer engagement
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Better consumer experience
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Voice of customer insights

Our innovative use of technology
Our philosophy of
Real-time Performance Management

Our use of technology gives us a detailed, real-time view into our programs:
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allowing us to identify areas for improvement before they become an issue
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discern evolving best practices and disseminate them to the rest of the team more quickly
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build staff engagement through more frequent excellence recognition
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support faster program adjustments and scale.
Our team
Executives with deep, proven expertise in sales & marketing, customer service, training and coaching.
Peter Day
President + Owner

Anissa Holmes
NAS Founder + President

Tomasz Zajac
VP, Client Services

Graham Kingma
VP, Operations

Pratik Gautam
VP, Finance

Geoff Kushnir
Head of Technology

Karen Schilling
Head of Recruiting, onboarding + employee development

James Compton
Head of Creative

Thousand of frontline staff active in field, with a deep roster of more than 6,000 across North America
Our expertise in applied behavioural psychology
We know what makes people change their behaviour, in a way that is beneficial for our client and the consumer.
Social validation

…Makes it easier to pull people into the event! FMO!
People feel compelled to do what they understand other people are doing. A consumer’s own opinion is significantly influenced by the opinion of a group of people.
Line-ups, open event sightlines, and even event signage describing counts of customers who have participated are all social validation tactics to improve your intercept marketing results.
Scarcity
…Makes it easier to pull people into the event! FMO!
People are more likely to exhibit a behaviour if they believe there is a limited opportunity to execute that behaviour. From lottery tickets to limited time offers, all employ scarcity. In intercept marketing, you can subtly and blatantly communicate that there are a limited number of samples or other rewards, to drive consumer participation, or post-intercept behaviours.
