How Place-based Relationship Marketing™ differs from field and event marketing

Place-based Relationship Marketing™ delivers stronger results than traditional field and event marketing because…

   
We leverage technology to extensively profile each individual consumer prior to the interaction to maximize the relevance of the interaction for the brand and the consumer.
   
We execute within high-traffic locations where strong consumer participation is highly likely, vs. guerilla tactics where consumer participation can be a challenge.
   
We partner with the locations to drive additional value for the brand sponsor, such as using onsite posters and product placement.
 
We offer a follow-on communications path to the consumer for ongoing marketing and survey measurement.
 
We offer online and desk delivery programs in addition to event programs.