Criteria for a Place-based Relationship Marketing™ program:

	Completely permission based (consumer optin required), and the consumer can withdraw their permission at any time (opt-out)
	No consumer is engaged without prior profiling to allow a relevant individual communication.  This profiling may be done through a short free registration survey immediately preceding the interaction, or through some other form of data collection within a reasonable period of time before the interaction
	Any marketing communications with the consumer, be they event-based, email or print leverage the profile data to be as relevant as possible
	At some point in the program or the preparation for the program, there was a one-on-one interaction with the consumer.
	Deep program results data and measurement are almost immediately available to the program stakeholders
	The program engages consumers on an effective scale to make a meaningful impact for the marketer.
	The program can be easily scaled/replicated across multiple similar “places” or venues.
	Although the program is visibly a marketing experience, Consumers describe the experience as fun, relevant and rewarding.
	Ideally, a synergy exists between the program and the “place”.